Antony Hodari Solicitors website problems are common for solicitors
Having recently spent a considerable amount of money on what resulted in being a very static website their was an initial reticence to spend yet more money on their website.
It was easy to reassure the client that all was not lost with their existing website by demonstrating the short and long term benefits and cost savings, working with a CMS (Content Management System) effectively removing the middlemen creating expensive bottlenecks in content publication. Although we introduced some simple modifications to improve the design template from a usability perspective, there were lot's more legs we could get out of their existing design before having to back to the drawing board.
With a new marketing department at the helm there were concerns over increasing competition from online solicitors services that unless a more traditional service lead solicitors like Antony Hodari could compete in this arena a valuable sales and marketing tool for business would be left untapped in a mountain of information. They needed to start embracing the web and align all forms of communication more closely, with a primary objective of funneling claims enquiries through their website.
We had some significant work ahead of us as their existing website didn't really have much of a presence in search engines required to establish the brand as a player within their industry. Migrating an existing website's content into the CMS (Content Management System) is a great opportunity to train people on using the system and practice publishing pages having introduced a second tier of navigation allowing them to extend the content structure.
It's great to work with a forward thinking company like Antony Hodari as the only thing that was holding them back was the lack of tools to control activities. Now that they do they've gone straight back to the drawing board having employed a specialist Search Engine Optimisation company to overhaul the content in areas of their site and ramp up their already improving natural search engine rankings.
We're really excited about being part of a wider team of specialist web services as we're more than confident that with their know how and our automated SEO features built into the CMS we're going to produce some cracking results. The CMS has built in website statistics, but we're also setting up Google Analytics using their goals feature to measure results and reports more closely.
To visit the website go to - http://www.antonyhodari.co.uk/
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