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Brand continuity from print to screen for MSB Consultancy website

MSB Consultancy customers should feel at home in their new website design and development.

25th May 2006 published by Kevin Collins

Brand continuity from print to screen for MSB Consultancy website. MSB Consultancy customers should feel at home in their new website design and development. Customer service consultants MSB Consultancy were looking to reinforce their existing branded materials online wth their new website development.

With a strong brand image already established in print with a new brochure, logo and image library, MSB Consultancy needed their new website to match the corporate image. Working from the brochure and case study resources provided, Solv.IT's new brochure website establishes a strong link and provides for easy future development.

Part of the brief for msbconsultancy.com was to provide scope for the companies future online ambitions including login areas of content for current clients; a library of case studies; detailed information about MSB Consultancy's services and company history; and 'living content' aspects such as news stories and research articles.

Our solution created an easy-to-update website that can be accessed by MSB Consultancy staff using a simple form-based interface in a standard web browser after just 1 hours group training.

The website design utilised key elements from the existing print material in an original way, to deliver consistency without duplication. The layout and design elements were engineered to provide room for growth whilst still delivering a clean and balanced website design.

To view the website visit - msbconsultancy.com

Tagged under: Strategy, Project management, Content, Design, Development, Marketing, Training, Small business, Standards, Berkshire

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