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Cricket clothing, gifts and memorabillia for sale through new ecommerce website developments

Sussex Cricket extend e-commerce activities with their new standalone online club shop.

08th June 2006 published by Kevin Collins

Cricket clothing, gifts and memorabillia for sale through new ecommerce website developments - Sussex Cricket extend e-commerce activities with their new standalone online club shop. With new initiatives taking place on the public Sussex Cricket website for 2006, the decision was made to extract the online club shop element from the main website production and present on it's own platform to increase future commercial opportuntities.

The clean user interface is designed specifically for e-commerce purposes allowing the audience to browse through products quickly and efficiently. Product categorisation has been built into the system enabling the club to extend their product management capabilities.

Implementation of search engine optimisation techniques has placed the shop competitively generating excellent natural search engine results for their products with not only cricket but is now competing strongly with other sport sites in general.

Although, the club shop is now a seperate entity it is still seamlessly managed centrally through our Content Management System where new features allow the club to process all payments online directly through their Payment Service Provider and monitor ongoing activities with their extensive financial reporting facilities.

To view the website go to - shop.sussexcricket.co.uk

Tagged under: Strategy, Design, Development, Marketing, Search Engine Optimisation, Ecommerce, Standards, Sussex, Brighton

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