Jeremy's Restaurant website design change is simple yet effective

Having originally designed the restaurant website 4 years ago, everyone was pleased with how well it had lasted but needed to make some changes moving the website on to the next level.

23rd July 2009 published by Kevin Collins

Working with Jeremy's Restaurant is quite different now to when we started first started working with them. After initially being a little webophobic, over the years the restaurant has taken greater control over their web activity and have even been quoted on how much they now enjoy working on the web.

The restaurant now publishes regular menu changes, events and news articles as well as managing their customer database and sending branded emails all through a single interface, our CMS (Content Management System), we needed to adapt the design to allow for the continued growth of content.

Due to their continual publication of new and relevant content, their website has continued to grow in size and stature year on year, producing excellent search engine rankings and successfully driving high volumes of traffic to their website.

We needed to begin publishing dynamically generated content across the site rather than tirelessly updating each page individually to retain end user interest. As more people start to arrive on a site through a wider number of landing pages, it's vitally important to retain end user interest and keep them moving around the site.

Using our modular based CMS (Content Management System) it was easy to switch on additional website functionality as the restaurant became comfortable with managing the advanced system features. With the time saved they're now actively publishing branded emails to their customer database also now managed through system.

Having looked at the same colour palette for all these years the client was also keen to have a change. With the site being standards compliant using CSS (Cascading Style Sheets) to control the presentational layer, with a few tweaks of the template were able to quickly change the whole look and feel of the site.

To view the site please go to - http://www.jeremysrestaurant.co.uk/