Leading independent estate agent mishon mackay, extends its website and software activities
mishon mackay's new standards compliant website development is an immediate success demonstrating a steady week on week growth of traffic since the day of launch, through excellent natural search engine placement.
mishon mackay approached Solv.IT with the requirement of adding life and vibrancy to their website design in line with new brand guidelines. The aim was to increase market presence and reinforce their image as a forward thinking company harnessing technology and striving to improve customer service and business efficiency.
Solv.IT began by mapping business processes and identified key opportunities for easing staff work load. Routine tasks were incorporated into the system to manage online properties and registrants such as, printing formatted window displays, property details and extensive reporting facilities.
Particular attention was spent on the design of their new website interface and navigation to improve audience usability, recognised as an inefficiency with their previous site. Introducing subtle 'calls to action' throughout the site intended to direct their online audience to desired information quickly and efficiently.
Part of the rolling out mishon mackay's rebranding involved a complete refit of their branches and included the use of plasma window displays. Solv.IT managed the purchase and full installation of hardware as well as producing a bespoke animated window display where all property data is managed centrally through the core features of our Content Management System.
A unique selling point of mishon mackay, their Premier Service included the automated emailing of property details and registrants database management facilities. However, we felt that these services had lost a competitive edge in the general advances of property websites.
We therefore developed a unique registration and log in facility allowing registrants to take full control over their personal data, property requirements and email notification preferences. Improved management of registrant data now available to mishon mackay allows them to match properties to registrants far more efficiently.
Competition among estate agencies in the Brighton and Hove area is high, and the new developments place mishon mackay in a strong position with future development plans already underway.
To view the website visit - mishonmackay.com
