Propellernet launch a website design to complement their new brand identity

Brighton based Search Engine Marketing company, Propellernet, turned to Solv.IT to produce a web standards compliant website; given the nature of their business, this was a high priority for them.

05th June 2006 published by Kevin Collins

Propellernet launch a website design to complement their new brand identity - Brighton based Search Engine Marketing company, Propellernet, turned to Solv.IT to produce a web standards compliant website; given the nature of their business, this was a high priority for them.It was only after in-depth research that Propellernet chose the Solv.IT Content Management System over many others as they were highly impressed by the overall ease of usability and the XHTML compliant code produced by the system generating excellent natural search engine website placements.

Sometimes an existing brand or website design needs a helping hand to bring it to life.

Propellernet were looking for an experienced web agency to help them bring their visual design to life. We were there with them right from the start to help them make the right choices for their content, their brand and their customers.

Our consultants gave advice on the usability implications of navigation displays, accessibility issues regarding fonts and imagery, and the user expectations that would arise from design choices like 'button' effects, amongst others. And then, of course, we built the website in our own standards compliant, easily to use CMS (Content Management System).

Solv.IT worked closely with Propellernet and their brand specialist agency to coordinate a number of promotional activities, maximising on the full impact of launching their new corporate identity through training of advanced Search Engine Optimisation features of our system.

The content from their existing website was completely overhauled to align communications with the continued success of their business growth and their market position as UK industry leaders in Search Engine Marketing.

Recognising the company's long term goals and objectives for their continued plans to extend business initiatives through their website it was imperative to retain flexibility in the site structure to cater for future growth.

The future plans for development and next stages of development are a very exciting prospect.

To view the website go to - propellernet.co.uk

Tagged under: Project management, Content, Design, Development, Training, Search Engine Optimisation, Collaboration, Small business, Internet Marketing, Standards, Brighton

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