The Bland Group launch their new website design
The Bland Group, parent company of GB Airways, launches a new website design bringing their online identity abreast of wider business developments.
Our initial discussions with the client identified the company was keen to refresh their online website identity, which had become dated in it's context and appearance. They were focused on creating a synergy between the group site and that of the new GB Airways website. However, other than this the brief was open for us to produce a well structured visually inspiring online presence.
Through ongoing consultation we were able to capture true requirements for the project, where it became clear the focus needed to be upon levering on the strengths of their diverse portfolio of travel related businesses. As their previous website suffered from the general lack of information, a great deal of time was spent in the generation of new content.
The resulting brochure website design is therefore aimed primarily towards communicating the diversity of the group and associated companies, where we have introduced an element of dynamic content to further engage the end user, which was previously displayed in a static, uninspiring method.
To view the website visit - blandgroup.com
